Amazing printwork
We help you to make exceptional printed matter and eye-catching packaging for your customers.
With our many years of expertise in cold foil printing, we are happy to answer your questions about cold foil, hot foil, digital foil, metallic printing effects, metallised graphic artworks.
Every day we are aware of the environmental impact that our advice can have. That is why we have taken many sustainable steps in recent years. Since 2011, we have been producing your printed materials and packaging using our solar panels and green electricity.
The contour of a product tells us what it is and is the first aspect we determine on an object. Colour, brand mark, graphical devices and fonts are being noticed later. According to Braun and Braun (1) ‘gloss derives its commercial and aesthetic values from attracting attention’. They state that gloss appears to mimic motion. This must be because of the reflection of light. Motion is even stronger than contour. Evolutionary seen we look at motion first because if we did not, we could be eaten. This implies that gloss is deeply rooted in the biological heritage.
A packaging with gloss determines the first moment of truth: seeing the product.
Prof. dr.ir. Roland ten Klooster – Professor Packaging Design and Management – University of Twente
